I design the software that experts live in all day.

How I work

I make complex problems
clear enough to solve together.

My strength is finding different ways to make a problem clear. I enjoy asking questions, presenting ideas and helping people reach a shared understanding.

1. 01

   Understand the problem behind the request.

   A ticket gives me a starting point. I check it against usage data, client conversations and the knowledge of business experts. I look beyond the immediate task: what else contributes to the problem, and what might a change affect?

   Sometimes the useful answer is a reason not to build.

2. 02

   Make it clear enough to think together.

   I turn what I learn into sketches, diagrams or a simple explanation. I try different ways of describing the problem with the people involved. This helps them question assumptions, connect what they know, and correct my understanding.

   The picture is useful when people can think with it.

3. 03

   Find options that fit the real product.

   I explore solutions within the existing product and design system. With developers, I compare effort, constraints and trade-offs. With clients, I look for needs beyond the original request. A rough sketch or a working prototype makes those conversations concrete.

   One client’s request can reveal a need shared by many.

   An example of how I explore ideas ↓
4. 04

   Find the evidence a decision needs.

   When views differ, I ask what we still need to learn. I choose a method that fits the question: a short interview, a usability test, an A/B test or existing research. I help the team weigh the findings and agree on a direction.

   Before building, we agree what success means for users and the business.

5. 05

   Check what changes for people.

   After release, I combine usage data with feedback from users. Reviews, focused surveys and follow-up conversations help explain what the numbers cannot. I choose what is practical for the company’s budget and access to users, then bring the findings back to the team.

   I use what we learn to propose the next improvement.

An example of exploration · Step 03

My client work stays private.
These explorations are my own.

I respect the trust behind my work, including after a contract ends. These made-up apps let me share my approach to exploring interfaces.

Full app · 7 screens

UserFriend shows how an online shop works for its visitors. It measures how fast each page loads, where people click and at which step they give up a purchase.

Product managers and web developers open it every morning. When sales drop, it shows them the cause: a slow page, a button that does nothing, a checkout step that confuses. So the team fixes the right thing first.

Different visual directions for the same dashboard, shown before and after refinement.

Deep-space glass

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Full app · 6 screens

PowerCare is the control room screen of a power grid operator. Power plants and wind farms feed electricity in; cities and factories take it out. Both must stay in balance every second, and no line may carry too much.

Shift supervisors and operators watch it around the clock. When a line fails, it shows at once which lines and consumers are at risk. So they can act before a blackout.

Different visual directions for the same dashboard, shown before and after refinement.

Mimic Board

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Full app · 6 screens

CoolHead watches the data halls of a company that runs servers for other companies. Thousands of servers run day and night, and each needs power and cool air.

Technicians and analysts in the operations centre watch it around the clock. When a cooling unit fails or a battery runs low, it shows at once which racks are at risk. So they can act before a server goes down.

Different visual directions for the same dashboard, shown before and after refinement.

Sonar Deck

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Full app · 6 screens

GreenKeeper runs the climate of a large tomato glasshouse. Each compartment needs the right heat, light, humidity and water, every hour of the day.

Growers check it in the control room many times a day. It shows where the climate drifts from its setpoint and what the plants need next. So the crop stays healthy and grows evenly.

Different visual directions for the same dashboard, shown before and after refinement.

Night Radar

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Full app · 9 screens

Safe Harbor is the dashboard of the fleet centre of a container line. Its ships sail fixed routes between ports, and each port expects them at a fixed time.

Planners on shore follow every voyage and give the ships speed instructions. It shows which ship will be late, where the weather slows it and how much fuel a faster speed costs. So each ship reaches its berth on time with the least fuel.

Different visual directions for the same dashboard, shown before and after refinement.

Admiralty Chart

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Full app · 5 screens

Angel Wings is the operations control screen of a short‑haul airline. Every day many flights must leave on time, each with a ready aircraft and a full crew.

Duty managers and controllers watch it through the whole flying day. When a flight is delayed, it shows at once which later flights, aircraft and crews are affected. So they can change the plan before the delay spreads.

Different visual directions for the same dashboard, shown before and after refinement.

Radar Scope

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Full app · 5 screens

Bedside Light is the screen of a tele‑ICU center. From one room, nurses and doctors watch the ICU patients of 5 hospitals. Each nurse watches more than 30 patients.

Tele‑ICU nurses watch it through the whole night shift. When the vital signs of a patient get worse, it shows at once who needs help first. So they can call the team at the bedside before the patient becomes critical.

Different visual directions for the same dashboard, shown before and after refinement.

Swiss Clinical

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1. Understand the domainI researched similar products to give each made-up app a purpose and context.
2. Draft the appI mapped the screens around its tasks, then used the dashboard to explore directions.
3. Explore alternativesI used agents to try different layouts and visual styles for the same information.
4. Review and refineSeparate agents critiqued the drafts against UX principles. I reviewed and refined the results.

The question decides which tool I use.

I choose the form that helps people respond: a sketch to clarify an idea, or a working prototype to try a task. I own the approach and the design decisions, whatever tools I use.

1. SketchesPaper and whiteboards help me explain a thought while it is still easy to change.
2. WorkshopsI bring the people who know the problem together to question and clarify it.
3. FigmaDetailed prototypes let people respond to the layout, content and behavior of a proposed interface.
4. ReactWorking prototypes let people try realistic tasks with realistic data, including interactions a static screen cannot show.
5. AgentsI can build interactive drafts during a discussion, test ideas sooner and iterate faster.

Always learning by making

Curiosity has always
made me build things.

1. At 4

   My father built a customized Sinclair computer for me. I still remember it vividly.

2. At 14

   I made my first software tools to make my video games more interesting.

3. At 18

   I explored the internet and built small websites for friends.

4. At 24

   I studied communication design. My final project became my first startup.

5. At 35

   I discovered agents as a way to turn more of my ideas into working experiments.